MTN launches newsletter

Published in the Daily Graphic on 4/03/2010, pg 24 (spread, middle pg)

Story: Matilda Attram
MTN Ghana yesterday launched its first external newsletter to serve as the company's official corporate magazine.
The newsletter, dubbed Y'ello! Ghana and MTN Ghana Government and Regulatory Newsletter (GOVREL), is a quarterly publication which will contain stories on various issues concerning the company to keep subscribers and stakeholders informed on the operations of the organisation.
It will provide information on the executives of the organisation, as well as its corporate responsibilities to national development.
It is also expected to solicit a feedback from subscribers and stakeholders on the various activities, products and services of the company.
Speaking at the launch in Accra, the Corporate Services Executive of MTN, Mrs Mawuena Trebarh, stated that the organisation believed in the importance of an external newsletter as part of a corporate responsibility that could help improve on its customer care services.
She explained that an external newsletter was a powerful tool for effective communication with the external public.
"We are confident that in addition to the media as a channel for informing our major stakeholders about our activities, we have a responsibility to provide details of our activities from a corporate perspective," she said.
She used the opportunity to thank the media for their support in improving the company's activities, adding, "You have been our voice and a major channel for communicating with our stakeholders and customers."
The Minister for Information, Mr John Tia Akologu, in an address, pointed out that the sharing of information which provided a well informed and better educated public was a great asset to national development.
"MTN Ghana has chosen not only to educate its own staff on the activities of the company but also extended the facility to the Ghanaian public as a whole," he said.
He emphasised the government's commitment to the passage of the Right to Information Bill to motivate developmental aspirations.
Mr Akologu congratulated MTN Ghana on its achievements and urged it to explore avenues that would help enrich the magazine through collaboration.
"I hope that the birth of this newsletter will afford subscribers the opportunity to explore all possible avenues in maximising the benefits provided," he added.
The Deputy Minister for Communications, Mr Gideon Quarcoo, observed that MTN Ghana was involved in socio-economic activities that had contributed to the development of the nation and congratulated it on its efforts.
A representative of the production team of the newsletter, Mr Philip Mensah, explained that the publication focused mainly on sports, since the company was the main sponsor of the 2010 World Cup.
He expressed the hope that the publication would enhance the operations and services of the company.
The newsletter has stories on the MTN group profile, activities and services, Y'ello dairy, government and regulatory relations, events and the organisation's social responsibility projects.